An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly. An introduction to rhetorical communication. Front Cover. James C. McCroskey. Prentice-Hall, – Language Arts & Disciplines – pages. An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public.
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Patch Selena McCroskey Inbunden. Skickas inom vardagar. An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process.
An Introduction to Rhetorical Communication provides students a solid grounding in the rhetorical tradition and the go for developing effective messages. New and Enduring Features The chapter on Ethos has been completely revised and updated with the most current research.
The chapter in the new edition now recognizes and includes more references that the classical concept of ethos was more than just source credibility.
The new edition has been thoroughly updated with new and revised examples. The text has been updated to include new discussions that reflect current research findings. Discusses Contains discussions of four classical rhetorical canons: Includes a full chapter on culture and diversitywhich focuses on how the changing world raises new concern for rhetorical communicators and which emphasizes ethnocentrism using a new self-assessment measure.
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Discusses the important ethical choices that rhetoricians face. Provides sample speeches for analysis and criticism. Praise for An Introduction to Rhetorical Criticism McCroskey offers a solid, time tested, traditional approach to the study of rhetoric.
The book offers an impressive distillation of classical rhetoric. Jim Hasenauer, California State University at Northridge McCroskeys book necessitates that students raise themselves beyond the level of most texts to that of true college students.
Kanan Sawyer, University of Texas Austin.
An introduction to rhetorical communication / James C. McCroskey – Details – Trove
Bloggat om An Introduction to Rhetorical Communication. McCroskey, West Virginia University. The Nature of Rhetorical Communication. The Meaning of Rhetorical Communication. Models communicatiom the Communication Process.
The Goals of Rhetorical Communication. Causes of Stage Fright. Effects of Stage Fright. The Nature of the Receiver: Attitude Formation and Change. The Nature of Attitudes. The Persistence of Attitudes.
An Introduction to Rhetorical Communication
Attitude Consistency and Attitude Change. Message Discrepancy and Attitude Change. Retention of Attitude Change.
A Dominant Factor in Rhetorical Communication. The Dimensions of Ethos. The Effect of Initial Ethos.
Initial Ethos and Learning. Long-Term Effect of Ethos.
The Nature of Persuasive Argument. A Psychological Model of Argument. The Types of Claims. The Types of Warrants.
An Introduction to Rhetorical Communication – James C. McCroskey – Google Books
The Types of Data. The Importance of Nonverbal Mccroekey. Culture as Communication Context. Improving Rhetorical Communication Across Cultures. Selection of a Topic. Selection of a Purpose. Channels and Forms for Presentation of Messages.
Perception of the Possible. Persuasive versus Informative Intent. The Goodwill Informative Message. The Motivation to Inform. Determining the Informative Goa