Usability Testing of International Interfaces (Jakob Nielsen). 4. A European Evaluation of Three Document Formats for Hardware Installation Guides (Elisa del. Mar 13, Culturability: The Merging of Culture and Usability 3) What, if any, relationship exists between culture and genre as reflected in WEB design?. Culturability: The Merging of Culture and Usability. Wendy Barber and Albert Badre. [email protected], [email protected] Graphics, Visualization .

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The following table shows the high level of internal consistency of this survey. Why is culture such an important variable in usability? To answer this question, this article attempts to analyze how the culture of users from North America and Taiwan affects the usability of hhe new touch-screen MP3 player produced by the Taiwanese company ErgoTech. In Mensch und Computer: However, the average levels of performance do not differ so clearly between Taiwanese and North American users.

Shopping sites incorporate many of the features of a store, such as aisles and shopping carts. The following table summarizes the difference in distributions between the samples. What becomes clear is that one medium does not equate with one interface.

There are also a small number of functions, reducing the chance that different cultures would use the product for different purposes-a cultural difference identified by Keefe et al. Aim to minimize the possibility of user error when designing products for the North American users.

CiteULike: Culturability: The Merging of Culture and Usability

While the graphical interface reduces the use of text, text is still required for many functions. Basic tenets of usability, including learnability, efficiency, and satisfaction combined with a basic component of HCI and detailed audience analysis, take on a larger meaning when designing for an international market.

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The Hague, The Netherlands: Sage Publications, [5] Luna D. Abstract A study of how 23 Taiwanese and North American subjects use a consumer electronic product shows that culture strongly affects the usability of the product. User satisfaction was not measured by empirical means as the methods available facial or verbal expressions were considered too variable across cultures to be a culture-neutral method of measurement.

Can it be presumed that an electronic product that is usable in the Taiwanese market is equally usable in other major markets such as the North American market? CiteULike is a free online bibliography manager.


Include subjective and objective measures of efficiency, effectiveness, and user satisfaction when measuring usability. The null hypothesis is that there is no significant difference between any usability factor correlation in one culture group and its equivalent in the other culture group.

For North American users however, only a moderate correlation between perceptions of efficiency and overall usability was observed. Many companies design for overseas markets. Firstly, in order to combine the scores a weighting for each score would have to be identified, which is beyond the scope of this article. Measuring usability with the USE questionnaire. The first test showed that there are many statistically significant differences in the mean values of the usability factors obtained from each culture group.

Ensure usability testing includes subjects that are culturally representative of users. As noted by Hornbaekthis would result in two errors. Contributions from cross-cultural marketing and advertising research.


For Taiwanese users there are moderate to strong correlations between perceptions of effectiveness, efficiency, and user satisfaction. Recommendations This study provides strong evidence that culture affects usability as a whole. Co-Design, China, and the commercialization of the mobile user interface.

Journal of Service Research, The link between culture and product efficiency is also not clear. In a more comprehensive study of usability and culture Evers and Day found culture to be an important factor regarding the interrelationships of perceptions of efficiency, effectiveness, satisfaction, and user behavior when using a software application. What may seem to be good usability design in one culture may not be perceived as such in others.

The latter measure was used for the reason mentioned earlier, that the number of completed tasks is not normally distributed. Home Citegeist Everyone’s Library. Finally, by separating the time taken and number of errors made we may better examine the usefulness of these variables as a measurement of efficiency.

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So, on the whole, culture affects usability, but how much does usability vary according to culture? This is a design process that takes place in both the country of the manufacturer and the target market. The average number of errors made differed significantly according to culture. Using scenario-based analysis, a thr of tasks were identified as being likely tasks that the target user would perform.