Levendary Cafe: The China Challenge. Levendary Cafe: The China Challenge . case study. Christopher A. Bartlett · Arar Han. Save; Share. Jessica Young Marketing In India and Asia July 27th, Levendary Café – The China Challenge Evaluation: Chinese Market Entry After. Q1) What is your Evaluation of the way Levendary Café has entered the China Market? Introduction I Company Overview I Market Analysis I.

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Skip to main content. Step 3 – Levendary Cafe: Recognizing that its concept did not translate chalpenge into small towns, particularly in the Midwest and South, the board of directors began discussions about overseas expansion.

levdndary This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. While its core menu was the same, localized specials such as the China Mac with black pepper sauce, pork burgers, and red bean ice cream had been added. Global communication has been a major problem in the Chinese market initiative. The next day, Foster added the China operations as an agenda item in the weekly executive meeting she held with her direct reports in Denver.

You should try to understand not only the organization but also the industry which the business operates in.

Case Study – Levendary Cafe China Challenge | Jessica Young

We make the greatest data maps. She was thrilled to finally visit this market that held such great potential for leveendary Levendary brand and for her new role as CEO.

However, she had not had the opportunity to meet Chen or to closely examine the China business. About the Author Christopher A. His local knowledge and connections helped him lock in prime locations at good prices, and within a year, his initial location had grown into a chain of 23 restaurants.

Each restaurant location that Chen opened had different menu options and did not operate using standardized methods. Bartlett and Arar Han. Implementation framework differentiates cuina case study solutions from great case study solutions. These assets will be particularly helpful when determining store locations and will speed up the process of permitting, incorporating, and staffing stores.


Global Business Case Study Authors:: The China Challenge Once you finished the case analysis, time line of the events and other critical details. You can do business case study analysis by following Fern Fort University step by step instructions – Company history is provided in the first half of the case. This is a pure disaster,” he exploded.

Young affluent Chinese went to Pizza Hut to impress their dates. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. The China Challenge district managers, who in turn reported in to area directors, then market vice presidents.

Meanwhile, financial evidence shows that Chen’s efforts have produced strong results and suggests that he knows China far better than U.

This case, though based on real events, is fictionalized, and any resemblance to actual persons or entities is coincidental. Make them want to come back. These costs included real estate rental, common area maintenance, and energy and waste disposal. The two key store operating metrics of speed of service and order accuracy were driven by standardization, and personalization threatened both.

The question in Foster’s mind was whether he could transition to become a professional manager. However, due to low margins, wide variation in regional food tastes, and most of all, the difficulty independents had experienced in standardizing operations, there were few successful local chains.

Based off of lessons learned in the Chinese market, I have proposed an action plan for global growth. So too did California Pizza Chkna, forcing the founders to personally intervene to relaunch the effort. At the board’s urging, management instructed its strategy team to research opportunities in China, a market that had attracted a great deal of attention among U. In spite of the monumental work ahead, the board was convinced that Chen was the right choice.


Having different restaurant layouts and formats confuses the customer and portrays a weak brand image. The decision was hastened by the appearance of Louis Chen as a viable candidate to lead the effort. And what changes, if any, should be made in the roles, responsibilities, and relationships that linked China’s management team to the home office? This site uses cookies.

Case Study – Levendary Cafe China Challenge

It launches an innovative product a specialized surgical robot in an unfamiliar market segment spinal surgery and decides to enter challebge unfamiliar, distant U. Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. Occupying the corner ground floor location of a new high-rise office building, the first restaurant was both prominent and luxurious. Managing International Operations and Marketing As shown in Exhibit 1, Mia Foster must make several changes both in China and in the corporate office if she wishes to successfully expand into the Chinese market, while maintaining a positive brand image and reputation.

ARAR HAN Levendary Café: The China Challenge | Adrian Jorgenson –

Foster was known for her frank communication style and strong execution. Raising the Questions In considering her options for bringing the Chima reporting in line with the U. Caesar salad BBQ chicken sand. He bristled at her suggestions, claiming that both changes would not only incur unnecessary costs but would also greatly inconvenience his local operations.

Other companies are successful by maintaining a universal and standardized approach. She had started her career at a major global accounting firm, leaving to earn an MBA from Wharton. There were two reasons for this.