Lisbeth Thorlacius Web sites are rapidly becoming the preferred media choice for information search, company In this context it is the aim of this article to introduce a model for analysis of the visual communication in Web design figure 2. . p. Roskilde University Research Portal Logo. Powered by Pure. Thorlacius, Lisbeth Springer Science+Business Media B.V., , p. Visual communication, Web design, Aesthetics, Semiotics Web sites are rapidly becoming the preferred media choice for information search, company presentation. Roman Jakobson’s model of verbal communication and the six basic functions of the designer in analyzing Website communication, the communication theory never will have—an undisputed definition of communication” (Miller, , p. In contrast, the Danish aesthetical theorist Lisbeth Thorlacius ()uses the.

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Lisbetb will continue to be a need for web sites that give priority to the functional dimension and develop the aesthetic dimension only insofar as it supports the functional dimension – for example, within the genre of information sites where the main aim is to provide the user with the information he or she is seeking as quickly and efficiently as possible. These build on top of general purpose coding platforms and tthorlacius that a website exists to offer content according to one of several well recognised models, such as a time-sequenced bloga thematic magazine or news site, a wiki or a user forum.

This is confirmed by the sender himself on the site: It was also the first browser to support vizuel sheets, which at the time was seen as an obscure authoring technique.

The introduction of Flash caused great discussions: In the near future, however, there will be an increasing focus on aesthetics and experiences in web design again. I have chosen to use the term genre in relation to web sites when the focus is on the verbal, visual and auditory aspects of web sites with respect to technical and user-related aspects — i.

A functional but aesthetically poor web site for an art gallery will appear untrustworthy and will be detrimental to the image of the gallery – even if the navigational and the functional aspects function optimally. Instead, the focus was on “differentiating” the products by means of outer aesthetics and signals with respect to image Engholm, Publishing a function that doesn’t work reliably is potentially worse for the user experience than making no attempt.


Many of these sites seek their own identity in accordance with the established conventions for this group of sites. Several eras and cultures are mixed together and interpreted, and norms for clear and sharply defined fashion trends or lifestyle types have disappeared.

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On the other hand there is much more harmony and balance between the colours and their placement on the site “About Jakob Nielsen” which contains some biographical notes and a portrait of Nielsen. If a user perceives the usefulness of the website, they are more likely to eebsites using it. Each time that page is requested, the same content is returned. However, they decided to start from the beginning, which guided the development of the open source viwuel and soon expanded to a complete application platform.

Page pixel width may also be considered vital for aligning objects in the layout design. It was also the first browser to fully support the PNG image format.

A model of visual, aesthetic communication focusing on web sites

Even medium-sized dynamic projects are thus almost always a team effort. Official Google Webmaster Central Blog.

Some of these, notably PHP and ASP, used a ‘template’ approach where a server-side page resembled the structure of the completed client-side page and data was inserted into places defined by ‘tags’. The ability to edit all pages is provided only to a specific category of users for example, administrators, or registered users. The Rosen Publishing Group, Inc. In this connection it is necessary to clarify what is meant by the term aesthetics.

Aesthetics and_百度文库

For these groups of professionals the primary aim is to design user friendly web sites which ensure vsuel the users get the information in the most appropriate manner. Tools Intellectual property Organizations Awards. The technical and functional aspects of the web site will be taken for granted.

Very soon it will be possible to download Flash animations and other aesthetic experiences without delay and with no detrimental effects to the content and thorlaccius dimension.


If we want to buy a pair of shoes on the site, we first have to choose which type of sole we want, then we can choose among a range of colours, freely combining the colours of the shoes if we so desire.

At the same time, one of the genres is in most cases dominant. Accordingly, a design may be broken down into units sidebars, content blocks, embedded advertising areas, navigation areas that are sent to the browser and which will be fitted into the display window by the browser, as best it can.

Many of the products, which were marketed – from bicycles to electrical appliances – varied only slightly from their original designs.

Instead of providing aesthetic pleasures the use of aesthetics disturbed and irritated the users. The main aim is to construct a believable brand in relation to the target group of year old thorlaciud. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.